Tyre brand FALKEN is growing its involvement in team sports. As part of this strategy, the company is now the new main sponsor of the German Basketball Bundesliga (BBL) team, EWE Baskets Oldenburg. The north-west German club has notched up a career of successes at national and international level. The team plays in the easyCredit BBL as well as the international Basketball Champions League; currently Vice-Champions, they also won the German Cup in 2015 and were German Champions in 2009. The sponsorship agreement spans several years and is designed as a nationally based activation platform. In addition to stadium perimeter advertising, FALKEN holds the rights to present its logo on all sponsors', advertising and display boards in and around the EWE Arena as well as broadcasting advertising commercials on the LED media display on the pitch and in the outer frame of the EWE Arena's LED display. Sponsorship also includes access to players and partnership activities in digital media and social networks. “This partnership is a milestone for us", says Dr. Claus Andresen, Head of Sales and authorised representative of EWE Baskets. “Falken Tyre will help us cement our position among the top names in basketball and support us in achieving our goals both on and off the pitch." “The EWE Baskets are ideal partners for us at Falken Tyre", explains Markus Bögner, Managing Director and COO of Falken Tyre Europe. “The club is synonymous with tradition, professionalism and inspiration – and that makes it a great fit for the FALKEN brand. We're delighted to be at the side of the EWE Baskets as they make their way up the Basketball Bundesliga."